Fireking Baking Company

185 Campanelli Dr, Braintree, MA 02184

Braintree Open For Business featured business - Fireking Baking Company
Greg Acerra is the owner of Fireking Baking Company in Braintree (Photo: Mark Hunt)

The bread business booms for Fireking Baking Company

Fireking Baking Company rolls out artisan breads by the millions, yet every loaf tastes like it was made at home. Owner and founder Greg Acerra makes sure of that.

Acerra started the company in the back of a restaurant nearly 30 years ago, and in 2022, he was named runner-up National Small Businessperson of the Year by the U.S. Small Business Administration.

Acerra is a restauranteur who started Fireking in 1995 to supply European-style artisan breads exclusively to his eateries, Tosca and Stars on Hingham Harbor. Soon after, hotels and cafes in Boston were lining up to buy this new bread.

“I drove the delivery truck myself overnight — 18 stores, five days a week,” Acerra said.

The company employs about 150 full-time employees in its 200,000-square-foot manufacturing facility in Braintree. That’s the size of four football fields.

“We chose to expand in Braintree for access to the MBTA rail and bus lines for our staff and for the affordable, reliable electric from BELD. After the cost of ingredients and labor, our next biggest cost is electricity. Our bill would be two and half times higher in other towns.”

greg acerra, fireking baking companY
Runner-up for U.S. Small Business Person of the Year

A MODEST BEGINNING: Fireking Owner Greg Acerra grew up in Dorchester and flipped burgers at McDonald’s while attending Xaverian Brothers High School. “I was a terrible student. All I wanted to do was play street hockey. My parents asked what I was going to do with my life, and I said, ‘Be a chef.'” He studied culinary arts and business at Johnson & Wales University before landing a coveted job at the former Anthony’s Pier 4 restaurant in Boston. (Photos: Mark Hunt)

BRANDING THE BREAD: Fireking’s logo is inspired by prehistoric rock paintings called petroglyphs. Owner Greg Acerra said the image communicates his vision for the product, breads that taste “hearth-baked, made the old-style way.” (Photo Mark Hunt)

GOOD ADVICE: What’s the secret to success for Fireking Baking Company Owner Greg Acerra? “Don’t be afraid, and don’t listen to negative people. If you’ve got a good product and believe in yourself, do it,” said Greg, who comes to work every day with his dog, Boo. (Photo: Mark Hunt)

“If the power goes out for even five minutes, we lose all the dough in the mixers and production machines and ovens. That’s two days of business, lost.

When we were looking to expand, BELD’s commercial accounts representative, Mike Ford took the time to understand our business, work with the town, and even helped us get generators. I never knew you could get ambassador service like that from an electric company!

greg acerra, fireking baking companY

To learn more about Fireking, see their breads and rolls catalog and Braintree job listings. See more of Greg Acerra in our Braintree Farmers Market spotlight.

Braintree: Open for Business, Powered by BELD is a campaign celebrating the business leaders, companies, and ideas that enrich our community.

Story and video by Sarah Welch DeMayo.

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