Verde Salon
865 Washington Street, Braintree, MA 02184
Friends since their days at Ailano School of Cosmetology, Ashley Sexton and Deanna Murphy have been styling and creating together for over 20 years. Their journey as business partners began in 2012, when they launched Verde Salon at 89 Hancock Street in Braintree. Fast-forward to today, and they’re thriving in their stunning new location at 865 Washington Street, where they’ve carved out a vibrant, eco-friendly hub for all things beauty.
Verde is all about great style with a green twist! As a certified sustainable salon, they handpick eco-friendly products that keep you looking fabulous while reducing your carbon footprint. With three premium, planet-friendly hair care lines, a natural skincare line, and signature candles (one even smells like Verde!), you’ll leave feeling good inside and out. Want to bring the Verde vibe home? Their sustainable products are available online, so you can keep the eco-beauty going!
As a zero-waste, certified sustainable salon, Verde ensures that every treatment—whether it’s a balayage or a calming facial—upholds their commitment to responsible beauty. So while you’re taking care of yourself, you can feel good knowing you’re also making a positive impact on the environment. Verde’s got your back (and your hair) in the most sustainable way possible.
From Cuts to Calm: It’s Not Just Hair
Sure, Verde Salon is known for its cutting, styling, coloring, and extensions—after all, with eight extension specialists in-house, they’ve got a team as dynamic as their clientele. But their services go beyond hair. Verde Unwind is their hidden gem, offering relaxing facials and Reiki to help clients de-stress and recharge.
Verde Salon is more than just a business; it’s a family. With 29 employees, Ashley and Deanna have cultivated a work environment where stylists feel appreciated and clients feel the love. Their longest-serving team member has been with them since launch, and the salon’s culture is a huge reason why.
“Everyone who works here is like family, we love them all”
says Ashley. “And they seem to love us too!” 🙂
If you’ve ever wondered what it’s like to run a salon, Verde’s got you covered with their podcast.
Salon Ownership Uncensored
Join Ashley and Deanna as they let their hair down, sharing the highs and lows of salon ownership—from business tips to the future of commission salons.
But what really sets Verde apart is their zero-waste, certified sustainable philosophy. “Responsible beauty” isn’t just a buzzword here—it’s their way of life. From eco-friendly products to practices that reduce their carbon footprint, Verde is leading the charge toward a greener future in beauty.
The team at Verde loves Braintree, and they show it. From supporting local vendors like Lady Sunshine Coffee (you can catch them at the salon every Thursday morning from 7-11am) to sponsoring community events like the Braintree Day 5K and contributing to schools and charities like the Marge Crispin Center, they’re always giving back.
Finding Your Perfect Stylist
New to Verde? No worries—the salon makes it easy with their Stylist Match Quiz. This fun tool helps new clients find the perfect stylist based on their hair goals, preferences, and vibe.
For Ashley and Deanna, owning a small business in Braintree has been a dream come true. “The community here is so supportive,” says Ashley. “We have the best customers, and everyone is so friendly.” They’re proud to call Braintree home and excited about what’s to come.
Energy Efficiency with BELD
Verde has made significant progress on the energy front, thanks to the assistance of BELD’s Business Development specialist. “Mike Ford was incredibly helpful in guiding us through various energy-saving improvements,” Deanna shares. “Now that I think about it, I need to reach out to him again about some new energy-efficient upgrades I’m considering—and potential rebates!”
What Makes Verde Different?
When asked what sets them apart from other salons, Ashley and Deanna confidently say: “All of the above!” From their dedication to eco-conscious beauty to their dynamic, expert team, Verde is a salon like no other. Their goal? To stay at the forefront of trends while continuing to evolve and grow with their clients.
“Years ago, we set a 10-year goal to own our building,” says Deanna. “
And we made it happen—our proudest moment.”
What’s Next for Verde?
As for the future, Verde’s focus is on keeping up with trends and evolving with the ever-changing world of beauty. They’ve learned that their education and experience are the keys to success and plan to keep that momentum going. “We’re always discussing new ideas and ways to improve,” says Ashley.
For more information, you can check out
Verde Salon’s website and book your next appointment online at Vagaro.
Story and photos by BELD Marketing
Event Space Rental Information
Verde Salon
865 Washington Street, Braintree, MA 02184
Welcome to The Vault at Verde
A stylish, high-energy space for your next meeting, pop-up, class, or event.
With a spacious conference room, cozy lounge areas, an oversized dinette, and multiple restrooms, this fresh and inviting venue is perfect for wowing your guests. Whether you’re hosting a team meeting, class, or event, The Vault has you covered!
Wi-Fi is available, and our TV SmartBoard is ready for use. Plus, everything in the kitchenette area, including the fridge and sink, is at your disposal.
Vault images provided by Verde Salon
Type of Space: Private/Other
Available For: Community Meeting
Capacity: 26-50
Food Options: Bring Your Own
Wifi Available: Yes
Audio/Visual Setup: Yes
Amenities: Onsite Parking, Accessible, and Onsite Bathrooms